29/03/2007

trompe l'oeil guerilla advertising

click on these especially the red cross van to see larger...









Had a chat with GTS today - both been looking at guerilla marketing recently and he found the red cross ad here (showing the bay area public what would happen in the event of a quake). The trompe l'oeil effect is great to play with for the triangle in the entrance.

Early suggestion #1 we need to screen the front of the show off because we need to control the light in the triangle space - we could use our new wall system to hold an image, perhaps the front of the triangle as if the door was closed (then add idea for an image on that) - or - the sight of the triangle after a messy show has trashed it (then you get inside and its amazing and very different) - you get kind of idea. Or #2 we create a new front or false section to the triangle that can be seen from a long way off - such as the most bizarre and glamorous people clamouring to get into our show - any way over to you we need your comments and suggestions for ideas here.

2 comments:

Had enough said...

Fake view of the Thames behind perhaps? You know, how it would it look if the triangle space wasn't obliterating it?

Christine

Had enough said...

Soz, bit David Copperfield that...